Two girls

Develop Critical Consumers

Financial education should empower individuals to become smart and critical consumers, not pliant customers.


Embrace Differences

Financial education should acknowledge individual differences and systemic inequities and build on the diversity of financial experiences of individuals.


Embolden Individuals

Financial education should engender in people the belief that they can affect their financial well-being and should empower them to make informed financial decisions, examine financial systems, and thereby improve their quality of life.


Develop Understandings and Skills

Financial education should provide individuals with carefully selected, relevant, and useful content knowledge that prepares them to develop new skills and understandings as financial circumstances and systems change.


Reflect Life Experiences

Financial well-being is influenced not just by financial education, but by life experiences, individual differences, access to financial institutions, and other contextual factors.

Meet Our Team